Original research guide · Company-level segmentation
Map Irish food and beverage accounts by activity
Before putting a food or drink business on an industrial target-account list, answer three separate questions: whose product is it, who performs the work, and where does that work happen? Use the answers to distinguish a food maker, a brand owner and a packing business without assuming that any label identifies the equipment purchaser.
This guide introduces DemandRange’s original Product–Work–Place map. It is a suggested research method, not an industry classification, regulatory definition or list of live prospects. Use it after agreeing your industrial ideal customer profile, when a broad food-and-beverage label is no longer enough to make an account decision.
Download the blank segmentation worksheet (CSV)Read the separate fictional cases (CSV)
1. Set an operational question, not just a food category
Write the activity you need to investigate and the geographical rule. For this guide’s fictional exercises, the territory is production or packing in the Republic of Ireland, and the counting unit is one company account with its relevant operations underneath. This does not include Northern Ireland unless you explicitly change the brief.
Choose a question such as:
- Which companies themselves prepare or transform a food or beverage at an in-scope site?
- Which companies themselves fill or pack food or drink at an in-scope site?
- Which companies manage a product brand, whether or not they perform production?
Do not combine those questions into “food companies” and then make every result pass. If both makers and packers matter, retain separate activity tests. If operating the facility matters, make that an additional test: performing work at a place and operating that facility are different questions.
A seed account is optional. An existing customer may help explain the activity you mean, but its reputation, product category or brand portfolio is not an inclusion rule. No project announcement is required for an industry-matched account.
2. Build the Product–Work–Place map
Use these working labels only for this research exercise. They are not legal findings about brand ownership or food-business responsibilities. Do not make them mutually exclusive.
Product
Question to answer: Which company is evidenced as managing or marketing the product brand?
What to record: Named product or brand, attributed company and supported relationship
What stays separate: Trademark ownership, manufacturing and purchasing authority
Work: make
Question to answer: Who actually performs the specified preparation or transformation?
What to record: Activity verb, product family and company performing it
What stays separate: A recipe, product catalogue or “our products” wording alone
Work: fill or pack
Question to answer: Who performs the specified filling, packing or repacking activity?
What to record: Exact scope of the work and whether it is for own products, other businesses or both
What stays separate: Making the product before packing it
Place
Question to answer: At which site does each activity occur, and who operates that site?
What to record: Site reference, territory evidence and operator relationship
What stays separate: Headquarters, registered address, sales coverage and facility ownership
Record a link, not a label. Write “Company X performs activity Y at site Z”, with evidence references for each part. If the source only connects X to a brand, record that narrower relationship. Leave Y and Z unresolved.
Keep “not established” distinct from “explicitly does not”. If one page establishes brand management but says nothing about manufacturing, it has not established a brand-only business. Likewise, a packing description does not establish either the presence or absence of upstream food making.
3. Inspect one operation at a time
Create an operation slice for one company, one site and one activity. Reuse the company ID across slices; give each slice its own ID. This lets a mixed business retain its different roles without becoming several supposed accounts.
For each slice, ask:
- Product: which food or drink family is actually named? Is the statement about this company’s work or its customers’ products?
- Action: what does the company say it does—prepare, blend, cook, ferment, fill, pack, repack or store? These are question prompts, not a claim that any process occurs at the candidate.
- Performer: does the evidence attribute that action to the company itself, another named company or an unspecified partner?
- Place: is the activity tied to a specific in-scope location? Is the company the site operator, a visiting service provider, or still unresolved?
- Work relationship: is the activity described as own-product work, work for other businesses, both, or unknown? Do not identify undisclosed customers.
- Boundary: what part of the process is not established? Record the gap before deciding the segment.
Retain the words needed to describe the work, not guessed equipment. For example, a research question about filling does not establish a filling-machine type, operating speed, installed pump, hygiene specification, certification or compatibility with your range. Technical requirements and equipment selection need a separate qualified assessment.
When the product and site point to different businesses
Do not transfer the production evidence to the brand account. Record the supported relationship, then assess the performing company separately if it falls within the brief. A reference to an unnamed partner stays unnamed. Do not guess a manufacturer from packaging appearance, a shared address or a familiar brand.
Where a group operates several sites, keep the site evidence attached to the supported operating company. A parent, subsidiary and trading brand are not automatically three accounts—or automatically one. Hold unresolved identity relationships rather than using a group-wide claim to fill every subsidiary’s record.
4. Search for the missing relationship
Start with activity questions rather than equipment-seller terms. Suggested exploratory searches include Ireland food contract manufacturing production site, Ireland beverage filling packing facility and Ireland food brand manufacturing partner. These exact prompts are suggestions, not measured demand, ranking evidence or tested coverage filters.
Inspect the underlying company activity and location pages. Follow a discovery result only as far as needed to answer the missing question. For each proposed observation, check the applicable source and item-use conditions for your intended research, customer output and any public reuse. A page being visible does not settle those conditions.
Use a public list or directory only within its stated scope and permitted use. Do not treat it as a complete market census, export its entries by default, or interpret a missing entry as evidence of no production. A membership, approval or certification reference is not a substitute for your activity-and-site test, nor a finding of technical suitability.
Keep a short evidence trail: exact URL, source publication date if given, actual checked-at time, the fact supported, what it does not establish, and the source-use decision. If rights remain unresolved, hold the affected observation out of the reusable worksheet and delivery; retain only the minimal permitted review reference in your controlled process. Do not paste restricted text into a new “original summary”.
5. Test two different briefs against the same fictional businesses
Everything in this section is invented. All organisations, sites and evidence are fictional teaching material, not researched companies, anonymised clients or customer outcomes. No real source dates or contact details exist for these examples.
- Brief M — making: research companies that themselves perform an evidenced food-or-drink preparation or transformation activity at a site in the Republic of Ireland. Filling or packing alone does not satisfy this activity rule.
- Brief P — packing: research companies that themselves perform evidenced food-or-drink filling or packing at a site in the Republic of Ireland. Brand management alone does not satisfy this activity rule.
Neither brief requires ownership or operation of the facility; add that condition explicitly if it matters. These cases test activity and place only. “Match” is not final account acceptance: identity, exclusions, source-use and other agreed checks still apply.
Fictional Food Maker A
Stipulated operation: Prepares sauces at its fictional Republic of Ireland facility. Packing is not described.
Brief M: Match
Brief P: Hold
Research lesson: Do not infer the packing stage from the finished product.
Fictional Drinks Brand B
Stipulated operation: Manages an invented drinks brand. All making and packing are explicitly performed by an unnamed independent business; B performs neither.
Brief M: Out of scope
Brief P: Out of scope
Research lesson: Outsourced work is not B’s operating activity. The unnamed business is not a researched account.
Fictional Packing Operator C
Stipulated operation: Fills and packs supplied finished drinks at its fictional Republic of Ireland facility; explicitly performs no preparation or transformation.
Brief M: Out of scope
Brief P: Match
Research lesson: Record filling and packing without relabelling the company a drink maker.
Fictional Dual-Role Foods D
Stipulated operation: Operates fictional Sites D1 and D2 in the Republic of Ireland: prepares food at D1 and packs it at D2. Also manages the invented product brand.
Brief M: Match
Brief P: Match
Research lesson: Two operation slices, several roles, one company account.
Fictional Mobile Packer E
Stipulated operation: Performs packing at a customer’s fictional Republic of Ireland site; who operates the facility is unresolved. Making is not described.
Brief M: Hold
Brief P: Match
Research lesson: E performs the work, but this does not establish E as the facility operator.
Fictional Food Name F
Stipulated operation: An invented brand page describes products but identifies neither the performing company nor a production or packing location.
Brief M: Hold
Brief P: Hold
Research lesson: Missing links are questions, not evidence of a brand-only model.
Change one rule and rerun the decision. If Brief P also requires the company to operate the facility, E moves from activity/place match to hold. C’s stipulated facility operation supports that additional test. The product category has not changed; the required company-to-site relationship has.
6. Complete the worksheet without turning it into a lead score
The blank CSV is a single-operation template with a blank value column. Copy it for another operation; keep a common company ID for operations belonging to the same supported company. The fictional CSV is separate and contains invented operation records only. Its full-account review status is not_assessed: the exercise tests activity and place, not complete account acceptance.
Complete the template in this order:
- Brief: fix the version, territory, activity rule and whether facility operation is required. Reference exclusions through your controlled workflow, not by inserting a confidential customer list.
- Identity and product: identify the company being counted and any supported brand relationship. Leave unknown legal-entity relationships unresolved.
- Operation: record the activity, performing company, place, operator relationship and own-product/third-party-work distinction. Keep one slice focused on one activity and site.
- Evidence: link each identity, activity and location fact to its evidence record. A single URL may not support every field. Record source-use status and contradictions separately.
- Decision: choose
match,holdorout_of_scopefor the activity/place screen. Then make a separate full-account decision ofinclude,holdorexclude, with the rule and reason.
Use hold when a required fact is missing, conflicting or unusable. Use out_of_scope only when supported evidence contradicts the relevant activity or place rule. If required exclusion checks are incomplete, the full account stays held even when the operation matches. Do not add points for a famous brand to compensate for a missing operator link.
For company totals, deduplicate the included company IDs, not the slice IDs, brand names or number of matching roles. Keep held records out of accepted totals. If several slices support the same company, retain the evidence for each without counting the company again.
7. Hand over questions—not claims of demand
A useful handover says which company-to-activity-to-place links are supported, which brief they meet and which question would change the decision. It does not say the company needs your machinery, buys components directly, has an open equipment package or intends to purchase.
Keep project research separate: not_assessed_not_required is different from a bounded project search that found no qualifying signal. Neither means no project exists. Do not manufacture a project signal to make an industry-matched account appear more valuable.
This worksheet contains no personal-contact fields and gives no permission for outreach or legal clearance. Counts, fields, research limits and any commercial delivery need separate written agreement.
Use the manufacturing account-research guide for the broader discovery process, the pump and flow-control guide for supplier-route and application questions, and the fictional account sample for a complete record illustration. For this food-and-beverage brief, bring the Product–Work–Place questions to a written research scope.
Method note: the framework, questions, worksheet and fictional cases are original instructional material. This page does not reproduce a directory, classify real companies, report market size or assert equipment suitability.