Industrial Lead Generation & Market Intelligence
Find the right industrial prospects.
DemandRange helps industrial suppliers build a relevant prospect base through industry-matched lead research, with identified project and development signals where available.
For suppliers of industrial equipment, technology and services. Ireland is our current focus; other territory requests are assessed before scope is agreed.
Two research classes. One standard of relevance.
Industry-matched leads
Also called Look Alike leads: companies that match your agreed industries, territory and company criteria. An active or upcoming project is not required. Look Alike means a match to the written brief, not a prediction of buying intent.
Opportunity-signal leads
Relevant companies with an identified, evidenced project or development. The record explains what changed, why it may matter to your category and what remains unknown.
Target mix: we aim for 90% industry-matched leads and 10% opportunity-signal leads. This is not a guaranteed split. The final mix, counts and deliverables are agreed in writing. Both classes require fit checks and source traceability.
Start with what makes an account relevant.
Tell us what you sell, which industries and territories matter, and which companies should be excluded. We use that brief to explain why a business belongs in your prospect base—not just to attach an industry label.
A company-level record brings together the business or agreed site, source-supported fit, research class, review dates and unresolved questions. Named contacts, email addresses and direct dials are not included by default.
See the reason for inclusion—and rejection.
Our fictional account example shows an Irish manufacturer accepted against a sample targeting brief and a residential retailer rejected for a concrete mismatch. A paired fictional project example adds a development signal without turning it into an open order.
These examples demonstrate the format and reasoning, not real companies, client results or available work.
Working on your own prospect base? Browse the industrial sales research guides and free templates, organised by the task you need to complete.
Compare the fictional account examples · Inspect the detailed fictional opportunity brief
A written scope, not a stock package.
Agree the target profile, company or site unit, sources, fields, class treatment and acceptance criteria before research begins. Volume, timing, price and any replacement terms belong in that written scope.
Opportunity Intelligence remains part of the service for work that needs project context. A project signal does not establish buying intent, an accessible buyer or an open equipment package. Research does not include outreach by default.
Bring your product range and target market.
Describe the accounts your team needs to understand. We will assess whether the research scope is a fit and respond in writing.